Division · freestart.ai
The engineering arm of Freestart plc.
freestart.ai builds the systems the group runs on: CallHub, TrainingHub and ProspectHub on the sales floor, and PlanningAssist and PlanningConsult for planning. It also takes on new AI work for other businesses: agents and software that cut manual work.
Websites, online shops and getting found, for businesses across the UK.
Planning and building-regulation guidance, organised by region and local authority.
The platform behind our websites, and the products built on it.
- SiteWorkssiteworks.cloud
- VideoWorksvideoworks.planninghandbook.com
- BrandWorks — in development
The systems the group runs on, and new AI work for other businesses.
What it builds
The systems we run on
- ProspectHubFinds and researches the businesses worth calling.
- CallHubRecords, transcribes and reports on sales calls.
- TrainingHubPractice calls built from real ones.
- PlanningAssistAnswers a planning question with the sources behind it.
- PlanningConsultChecks the planning constraints on a site from its postcode.
CallHub, TrainingHub and ProspectHub were built for our own sales teams. PlanningAssist and PlanningConsult are part of the Planning Handbook group. All of it was built for our own work first.
How it’s built
Run it ourselves first
- 127 → 27127 virtual machines consolidated to 27 workloads per region. Our own infrastructure, run over a WireGuard mesh on ZFS.
- 123kLocal-plan policy chunks across the UK, covering 347 of 361 planning authorities (96%).
- We use it before we sell it.Our own teams are the first users. If it doesn’t help them, it doesn’t ship.
For other businesses
Agents and software that cut manual work
freestart.ai now takes on new AI work for other businesses, in any sector. If a process eats your team’s time, we’ll build the agents and software to take it on.
- Tell usTell us what you’re trying to fix.
- ScopeWe’ll map the process and say plainly what an agent can take on.
- Start smallWe’ll suggest a small first piece of work, then build from there.
We won’t promise numbers we haven’t measured on your work.
Where to go